Planeta Kino Digital Transformation
Planeta Kino Digital Transformation: A Multi-Platform Success Story
Planeta Kino Digital Transformation: A Multi-Platform Success Story
Planeta Kino Digital Transformation: A Multi-Platform Success Story
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
Microservices
OTT platform
SaaS
Клієнт
Клієнт
Planeta Kino
Planeta Kino
Planeta Kino
Дата
Дата
Since 2019
Since 2019
Since 2019
Роль
Роль
Development partner
Development partner
Development partner
Вебсайт
Вебсайт
planetakino.ua
planetakino.ua
planetakino.ua
Planeta Kino Digital Transformation
Planeta Kino Digital Transformation
Planeta Kino Digital Transformation
Client profile
Client profile
Client profile
In an era where traditional cinema faces unprecedented challenges from streaming services and changing consumer behaviors, Planeta Kino, Ukraine's premium cinema chain, partnered with Brightgrove to revolutionize their digital presence.
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
These factors made digital transformation a strategic priority for maintaining market leadership and ensuring long-term competitiveness:
Planeta Kino operates 10 modern cinemas and 4 premium cinema-restaurants in major cities. With a workforce of approximately 500 people, the company maintains a strong market presence. Its robust loyalty program boasts over 700,000 active members, and more than 60% of ticket sales are conducted through digital channels. Planeta Kino is also the exclusive provider of IMAX and 4DX technologies in the region.
Planeta Kino has consistently driven business innovation, pioneering premium cinema-restaurant concepts and implementing self-service models for concessions. They have established new standards for premium viewing experiences and maintained market leadership despite industry disruptions.
The cinema industry faces increasing competition from streaming platforms, coupled with evolving consumer preferences and expectations. This necessitates technological advancement in traditional cinema operations, as well as meeting the growing demand for premium and personalized experiences, while addressing market pressures to enhance operational efficiency.
In an era where traditional cinema faces unprecedented challenges from streaming services and changing consumer behaviors, Planeta Kino, Ukraine's premium cinema chain, partnered with Brightgrove to revolutionize their digital presence.
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
These factors made digital transformation a strategic priority for maintaining market leadership and ensuring long-term competitiveness:
Planeta Kino operates 10 modern cinemas and 4 premium cinema-restaurants in major cities. With a workforce of approximately 500 people, the company maintains a strong market presence. Its robust loyalty program boasts over 700,000 active members, and more than 60% of ticket sales are conducted through digital channels. Planeta Kino is also the exclusive provider of IMAX and 4DX technologies in the region.
Planeta Kino has consistently driven business innovation, pioneering premium cinema-restaurant concepts and implementing self-service models for concessions. They have established new standards for premium viewing experiences and maintained market leadership despite industry disruptions.
The cinema industry faces increasing competition from streaming platforms, coupled with evolving consumer preferences and expectations. This necessitates technological advancement in traditional cinema operations, as well as meeting the growing demand for premium and personalized experiences, while addressing market pressures to enhance operational efficiency.
In an era where traditional cinema faces unprecedented challenges from streaming services and changing consumer behaviors, Planeta Kino, Ukraine's premium cinema chain, partnered with Brightgrove to revolutionize their digital presence.
This comprehensive transformation involved modernizing multiple customer-facing platforms while maintaining business continuity for their cinemas network and premium viewing experiences.
These factors made digital transformation a strategic priority for maintaining market leadership and ensuring long-term competitiveness:
Planeta Kino operates 10 modern cinemas and 4 premium cinema-restaurants in major cities. With a workforce of approximately 500 people, the company maintains a strong market presence. Its robust loyalty program boasts over 700,000 active members, and more than 60% of ticket sales are conducted through digital channels. Planeta Kino is also the exclusive provider of IMAX and 4DX technologies in the region.
Planeta Kino has consistently driven business innovation, pioneering premium cinema-restaurant concepts and implementing self-service models for concessions. They have established new standards for premium viewing experiences and maintained market leadership despite industry disruptions.
The cinema industry faces increasing competition from streaming platforms, coupled with evolving consumer preferences and expectations. This necessitates technological advancement in traditional cinema operations, as well as meeting the growing demand for premium and personalized experiences, while addressing market pressures to enhance operational efficiency.
Challenge
Challenge
Challenge
The collaboration between Planeta Kino and Brightgrove began in late 2020, initiating a comprehensive digital transformation journey that continues to deliver value. What started as a technical audit and evolved into a strategic partnership, with rightgrove becoming an integral part of Planeta Kino's digital innovation strategy.
As Ukraine's leading cinema chain, they faced several critical challenges:
• Legacy systems that had evolved organically over time, creating technical debt and maintenance challenges
• Multiple disconnected platforms serving different business functions
• Need for a unified digital experience across web, mobile, and point-of-sale systems
• Complex business requirements including loyalty programs, premium formats, and specialized viewing experiences
• Integration requirements with multiple third-party services and payment systems
The collaboration between Planeta Kino and Brightgrove began in late 2020, initiating a comprehensive digital transformation journey that continues to deliver value. What started as a technical audit and evolved into a strategic partnership, with rightgrove becoming an integral part of Planeta Kino's digital innovation strategy.
As Ukraine's leading cinema chain, they faced several critical challenges:
• Legacy systems that had evolved organically over time, creating technical debt and maintenance challenges
• Multiple disconnected platforms serving different business functions
• Need for a unified digital experience across web, mobile, and point-of-sale systems
• Complex business requirements including loyalty programs, premium formats, and specialized viewing experiences
• Integration requirements with multiple third-party services and payment systems
The collaboration between Planeta Kino and Brightgrove began in late 2020, initiating a comprehensive digital transformation journey that continues to deliver value. What started as a technical audit and evolved into a strategic partnership, with rightgrove becoming an integral part of Planeta Kino's digital innovation strategy.
As Ukraine's leading cinema chain, they faced several critical challenges:
• Legacy systems that had evolved organically over time, creating technical debt and maintenance challenges
• Multiple disconnected platforms serving different business functions
• Need for a unified digital experience across web, mobile, and point-of-sale systems
• Complex business requirements including loyalty programs, premium formats, and specialized viewing experiences
• Integration requirements with multiple third-party services and payment systems
Solution approach
Solution approach
Solution approach
Brightgrove performed a technical audit, then designed a modular, scalable architecture to support current and future operations.
Brightgrove performed a technical audit, then designed a modular, scalable architecture to support current and future operations.
Brightgrove performed a technical audit, then designed a modular, scalable architecture to support current and future operations.
The solution involved developing for five key platforms: a responsive website, iOS and Android mobile applications, Smart TV applications, and a point-of-sale system for physical locations.
The solution involved developing for five key platforms: a responsive website, iOS and Android mobile applications, Smart TV applications, and a point-of-sale system for physical locations.
The solution involved developing for five key platforms: a responsive website, iOS and Android mobile applications, Smart TV applications, and a point-of-sale system for physical locations.
Key technical achievements included implementing a modern, modular architecture, developing scalable backend services, creating unified authentication and user management, integrating booking and payment systems, and enabling real-time inventory management.
Key technical achievements included implementing a modern, modular architecture, developing scalable backend services, creating unified authentication and user management, integrating booking and payment systems, and enabling real-time inventory management.
Key technical achievements included implementing a modern, modular architecture, developing scalable backend services, creating unified authentication and user management, integrating booking and payment systems, and enabling real-time inventory management.
Our сooperation timeline
Our сooperation timeline
Our сooperation timeline
Over the multi-year engagement, the partnership has grown from initial technical audit to comprehensive digital transformation.
Over the multi-year engagement, the partnership has grown from initial technical audit to comprehensive digital transformation.
Over the multi-year engagement, the partnership has grown from initial technical audit to comprehensive digital transformation.
2020
2020
Technical audit and architecture planning
Technical audit and architecture planning
Technical audit and architecture planning
2021
2021
Core platform development and modernization
Core platform development and modernization
Core platform development and modernization
2022
2022
Multi-platform expansion and integration
Multi-platform expansion and integration
Multi-platform expansion and integration
2023
2023
Development of integrated digital ecosystem
Development of integrated digital ecosystem
Development of integrated digital ecosystem
2024
2024
A major platform-wide release encompassed a complete redesign and modernization of the web platform, new iOS and Android mobile applications, Smart TV applications for streaming services, an advanced point-of-sale system for physical locations, a comprehensive admin panel for business operations, and integration with financial systems and reporting.
A major platform-wide release encompassed a complete redesign and modernization of the web platform, new iOS and Android mobile applications, Smart TV applications for streaming services, an advanced point-of-sale system for physical locations, a comprehensive admin panel for business operations, and integration with financial systems and reporting.
A major platform-wide release encompassed a complete redesign and modernization of the web platform, new iOS and Android mobile applications, Smart TV applications for streaming services, an advanced point-of-sale system for physical locations, a comprehensive admin panel for business operations, and integration with financial systems and reporting.
Results we delivered
Results we delivered
Results we delivered
Unique Innovation: Hybrid Entertainment Model
Planeta Kino pioneered a unique hybrid entertainment model by integrating traditional premium cinema releases (including IMAX and 4DX) with a curated online streaming platform, smart TV applications, an integrated loyalty program, and a unified customer experience.
Planeta Kino pioneered a unique hybrid entertainment model by integrating traditional premium cinema releases (including IMAX and 4DX) with a curated online streaming platform, smart TV applications, an integrated loyalty program, and a unified customer experience.
Complex Stakeholder Management
The project necessitated coordination across multiple stakeholder groups, including various business departments, teams from Brightgrove, theater operations staff, external vendors, and marketing and promotional teams. Achieving success demanded careful alignment of all these stakeholders, particularly during the critical 2024 release phase.
The project necessitated coordination across multiple stakeholder groups, including various business departments, teams from Brightgrove, theater operations staff, external vendors, and marketing and promotional teams. Achieving success demanded careful alignment of all these stakeholders, particularly during the critical 2024 release phase.
Technical Benefits
The technology stack across all platforms was modernized, leading to improved system reliability, maintainability, security, and performance. Furthermore, this upgrade has streamlined deployment processes.
The technology stack across all platforms was modernized, leading to improved system reliability, maintainability, security, and performance. Furthermore, this upgrade has streamlined deployment processes.
Business Benefits
Unifying the digital experience across all platforms and implementing modern interfaces has significantly improved customer engagement. This also enhances the ability to launch new features and promotions and ensures better integration between online and offline operations.
Unifying the digital experience across all platforms and implementing modern interfaces has significantly improved customer engagement. This also enhances the ability to launch new features and promotions and ensures better integration between online and offline operations.
What happens now
What happens now
What happens now
The partnership continues to evolve, with new features and improvements being regularly implemented. Current focus areas include:
• Enhanced reporting and analytics capabilities
• Advanced user experience optimizations
• Integration of emerging cinema technologies
• Continuous platform optimization and refinement
The partnership continues to evolve, with new features and improvements being regularly implemented. Current focus areas include:
• Enhanced reporting and analytics capabilities
• Advanced user experience optimizations
• Integration of emerging cinema technologies
• Continuous platform optimization and refinement
The partnership continues to evolve, with new features and improvements being regularly implemented. Current focus areas include:
• Enhanced reporting and analytics capabilities
• Advanced user experience optimizations
• Integration of emerging cinema technologies
• Continuous platform optimization and refinement