Hospitality

Digital tools can solve many issues, from attracting and retaining customers to optimizing the processes. And the cornerstone to all improvements is data. Analyzing customer’s feedback and choices provides insight into buying habits, enabling more personalized interactions in the future. Internet of Things technology and Big Data help to reduce waste and make resource usage smarter. These are just a few examples of using new tech for business benefits.

But it also benefits the customers directly. The client-centered approach can include personalized offers and communication, flexible cancellation and return policies. On the other hand, people also want more safety. With that said, all these things can be implemented via mobile apps, AI-powered chatbots, and touchless technology such as digital check-ins, mobile keys, contactless payments, voice controls. Not only it makes the customer feel more in control, but it also saves time and money, delegating thousands of routine tasks to tech tools.

Another trend that attracts clients is virtual experiences. VR and AR are becoming more and more popular in the hospitality business. Thanks to virtual tools or 360-degree views of facilities, destinations look more appealing and familiar, which means they feel tried and tested, safer to choose.